How This Local Food Blog Has Generated More Than 5 Figures In Profits So Far

food blog 5 figures

Niche: Food review
Earnings: RM250-RM300 per month
Site size: 127 pages
Site age: The year 2013
Traffic: 10,000-12,000 unique visitors per month

Back in 2008, I started personal lifestyle blog and wrote about Kota Kinabalu foods. The post got shared among friends and it became the “go to” food list for many foodies.

The food list was updated again after receiving various feedback, and it went semi-viral around social media. The article ranked on Google search engine and attracted new visitors to my website.

I decided to publish a book about KK foods. However – I decided to cancel the project right before printing.

Shops open and close so quickly – information became obsolete once the book is out

The solution is easy.

Create a standalone website and put entire food reviews there!

So, I purchased

The latest article went crazy viral and it took down my web hosting server.

Best. feeling. ever. has been on the first page ever since. Consistently bringing in website visitors from around the world.

The website has brought many opportunities to my career so far, especially in tourism and F&B industry (this is another story for another day).

This also led to this marketing agency today.

From building this project, I learn how to rank more keywords with SEO, find lucrative keywords to rank, how to get in front of the right target audience, advertising and copywriting etc.

How is this website performing now?

1 – Consistently getting 10,000 – 12,000 unique visitors per month traffic stats
Traffic statistics for April 2017

2 – Dominate top rankings for main keywords

Statistics from SimilarWeb
Analytics from

When your article gets mentioned in various large websites and also in social media channels, it sends the signal to Google that ‘this website has useful & relevant content’, and rewards the website by pushing up the website on top of Google organic rankings (means, no need pay for top results).

Ranking for ‘Kota Kinabalu food’ is rewarded with such ranking due to the massive value and content it provides for the visitors.

More keywords are continuing getting indexed and ranked higher til this day.

3 – Evergreen content

The food post was written in 2013, updated on 2014, and stayed that way until today. I have not updated the content for so many years yet the content is still providing massive value for visitors.

Besides being mentioned from other websites, high engagement rate and low bounce rate plays important role in having an article that stayed on top of many keywords.

Visitors loved this article, and so Google keeps the article high in search engine rankings.

PS. Have a website and want to appear high in Google search result? We call this ‘SEO’.

I believe if I continue to post more articles on the blog, the traffic will continue to increase.

4 – Generating passive income since 2013

Adsense earnings
Currency in Australian dollar

One of the monetization methods is display advertising, and I only use Adsense for this website. The reason is it’s simple, consistent and not spamming.

Food review package at

Another monetization method is sponsored post, also known as “paid food review”.

Some food outlets wanted more exposure for their new menu or upcoming launch, they want eyeballs on their marketing campaigns. They know this website gets plenty of exposures. so they engage me for paid reviews.

You can have a look at the media kit here.

I also sold eBook for $10-$19 a piece but took it down shortly because I feel like it not right for selling the information that’s available for free.

5 – Increase Ads Earnings by 100%

The website is generating steady income – but not much. It earns around AUD$15-20 per month before I started doing A/B testing for the ads.

A/B test started July 2016. Peak earnings in December due to holiday season.

I updated the website design in 2016 so I can fit in more advertisement without feeling intrusive for the visitors.

Also, I tested the ads in multiple placements, ads sizes, as well as a number of ads.

The site is now steadily making AUD$35-$40 per month via Adsense. It’s not much, but it’s entirely passive.

6 – Next – Conversion Rate Optimisation

I can increase the earnings even more with advanced A/B test. Some elements I might split tests are:

  • logo
  • in-line call to action
    • text
    • color
    • design
  • sidebar call to action
    • text
    • color
    • design
  • introductory copy
  • copy around CTA
  • images

Imagine if I write more food reviews for different cities such as Sandakan, Tawau, Keningau… also foods around major cities of Malaysia.

Big potential, isn’t it?

However, I no longer have the passion for continuing this project anymore. (I have shifted attention to building this marketing agency called Bingo Web Solution)

Cheques still coming in month after a month though.

Why am I bragging about this website?

The website has brought me many opportunities, here are some major ones:

  1. Business consultations for F&B industry
  2. Started a travel agency
  3. Dive deep into world of internet marketing
  4. Given talks at various seminars

The point is – having online assets have brought me many good opportunities. Which is a pleasant surprise.

In fact, not only this website but all my other websites has brought presented me different opportunities time to time. I am grateful to have these online assets.

Would you like to invest in a similar website like this? You provide the cash investment, I provide the technical expertise and strategy. Let’s talk.

[Case Study] How We Acquired 4,858 Organic Web Visitors For This Client

snorkerling gears and holiday

Who is this case study about?

The purpose of the case study is to show case how our solutions are able to skyrocket existing client’s online revenue and website traffic. We break down, and analyse what we’ve done to our client’s website, so you can follow our foot steps and learn what we do.

Our clients have entrusted their online business to us, and is our responsibility to turn website into profit generating machine for them. Our mission is to deliver significant returns on what they’ve invested in, within 1-2 years time.

Below are types improvements we implemented in our client’s website, and how they are currently reaping rewards from all the efforts we put in.

Client background

Borneo Reef World (Facebook: link)is one of our first client. Theresa and Clifern, were kind enough to give us the opportunity to rework on her existing website. We invested every resources we have, in return, we want use her website as one of the case study for Bingo Web Solutions, which you are reading now.

How they benefited from my upgrade

Below are the significant improvements received from the website after we came in and take charge.

Let’s get things clear first before we continue.

They have existing website, and my task was to upgrade ’em into version 2.0. Mainly focusing on turning existing website into mobile responsive website, upgrade and add fresh content, more images, improve navigation, loading speed and get rank on top of Google search results (a.k.a SEO magic).

Old website vs new website

Borneo Reef World website comparison

Visitors increased

Website visitors have increased from 100+ monthly to 800+ monthly visitors. The visitors have increase significantly due to ranking in many long tail keywords. The website can easily double their traffic if they invested more into SEO, which we will explain below.

Increase in Google ranking

We keep track of most of the keywords of our client’s website. Here is screen shot of their website on 16th June 2016 (we started tracking their keywords before we published their v2.0 website).

Be aware they have already ranking for their branding keywords before we took over the campaign. However they are not ranking for any other related keywords, which are leaving money on the table!


These are the latest keyword ranking taken on Monday, 27 March 2017 (same day this blog post goes live). Most of their long tail keywords are already ranking on top 30-50… but still not good enough to make any significan impact on their website traffic.

Your main keywords need to be at Top 1, Top 2, Top 3 to see real, IMPACTFUL RESULT on your business!

These are many more long tail keywords that started to rank, but we did not actively track it. The keywords are already bringing in significant traffic, can you imagine what traffic they will get once all their keyword hit Top 3?


Our SEO plans are minimum 6 months contract. There are no shortcut for you to rank on top of Google pages out of nowhere, especially for new websites. However the client dropped the SEO campaign half way, without chance of seeing real result – it’s unfortunate!

Incoming leads

Real feedback from client,

Leads has been consistent from the website so far, but still below our expectancy.

We can assure their leads can have significant increase if their keywords shoots up at top 3.

Mobile optimised

All our websites are mobile optimised, looks good on all mobile devices!

Better user experience

We have decided to turn the old design (1 page only) into 7 pages of website. A lot of effort goes into pleasant browsing experience for the visitors. Each page has it’s main intention and clear call to action.

Of course, we put a lot of effort into visual aspect of the website as well because this industry strive with amazing images. Without these amazing photos supplied by the client, the project won’t be as successful.

Faster loading speed (before and after)

The website has been optimised for better loading time. Every single image was optimised manually before uploading the live site. Custom cache settings, reliable web hosting, minimal code and compressed files – all small changes are tweaked to ensure fast loading speed. However we can only optimise to 70%-80% in most cases with only limited budget (or no budget at all).

You want to speed up 100%? You need to pay monthly budget for that! (we usually bring in 3rd party professionals to help with this).

However we don’t see the need for that in majority of our client’s case.


The client is not hosting with our recommended web host. You can see the direct impact in the website speed result.

Which package did the client choose from us?

1. Website redesign

2. SEO

3. Local SEO (not available for public yet)

4. Social media (not available for public yet)

5. Pay per click (not available for public yet)

Why is this important for business owners?

It’s all about the Return On Investment (RO.I.), isn’t it? 

Let’s do some basic calculation here. It’s always good to have numbers to show business owners if our services can perform well your industry or not.

For example,

Our industry is only worth is if the value per customer is high. Let’s say the value worth per customer is RM1,000, you only need to bring in 1-2 clients to cover the initial costing of SEO for first few months.

When the site is on top of Google page organically, you may reduce the SEO expenses while steadily bring in high value customers 24/7 via your website. Imagine what this can do for your business.

However if you are barber, you may need to cut additional 40 hair cuts (RM50/customer) in order to break even the SEO costing, which is not viable.

Let’s break down the numbers.

Assuming you have 2,000 monthly searches for your keyword term, “sea walking at Kota Kinabalu”, and you are ranking for Top 1 for the term.

Top 1 ranking usually gets 35% to 40% of total clicks, and resulted in 728 monthly visitor to your website.

Let’s assume every 3 person in 100 visits resulted in a business enquiry (3% conversion rate), that gets you 21.8 enquiries each month. Not bad hey?

One sea walking session costs RM350.00, each enquiry might have 1-10 people who want to buy the package. But for the sake of this example, let’s make it 1 booking per enquiry.

Assuming 1 out of 4 enquiry turns into real business transaction. Based on 21.8 enquiries, means you can get 5.46 new clients!

5.46 new clients * RM350 = estimate additional revenue of RM1911.00 every month!

It’s your turn!

If you think our services can help your business, click here to chat with us today! We’d be happy to answer any questions you have.

PS. click here if you prefer to learn how to build your own website