[Case Study] Facebook Campaign That Gets 100% More Results Than Local Newspaper

winning campaign at Facebook for wedding exhibition

Industry: Wedding Planning
Enquiries before: 0
Enquiries after: 8
Confirmed sales: 1 (as at September 2017)
Reached: total 30,942 people

Update (January 2018): Total 6 confirmed sales (over 500% ROI)

The Palace Hotel wanted to have a showcase to promote their wedding package.

To promote their following services:

  • consultation with the wedding planner
  • showing of wedding ground
  • the food menu
  • inclusive services
  • etc

Facebook campaign budget is RM1000. The budget is similar to publishing at 2 local newspaper.

We figured it could get more leads comparing to the newspaper because we are targeting highly relevant audience.

  • aged 24-36
  • engaged / in a relationship
  • residence within 15km of Kota Kinabalu area

1 – Campaign reached 30,942 highly targeted audience

These are the highly-relevant target audience. The single or married audience will not see these advertisements.

2 – Generated 8 enquiries, another 4 from newspaper

Every phone calls and visitors are surveyed during their visit, and we are able to gauge how effective is the campaign.

Consider spending the equal amount on the Facebook campaign and newspaper advertisement, we come to the conclusion that digital marketing outperforms by traditional media by 100% in this case.

3 – Events invitation: 74 “interested” and 11 “going”

We created “Events” and spend 20% of the total budget to boost the event. Gained 74 “Interested” and also 11 “Going”.

Could do better with longer promotion period and higher budgets.

We sent a personal message to every “interested” as well as “going”, to remind them prior the showcase day.

Not as many people showed up on an actual day, and we suspect it’s because of the heavy downpour in 2 out of 3 days of the campaign.

4 – Only require 1 confirmed sales to breakeven

So far in the campaign, The Palace Hotel has successfully closed one sale – we set higher expectations but we have not given up yet.

We believe many haven’t make up their decisions yet, or still surveying around. So we expect more sales in the future once they make up their decision.

Which leads to the following section…

5 – Follow-up, follow-up, and more follow-up!

Potential customers have shown interest, so is up to us to follow up until the deal is confirmed.

All the best with Freedie from the sales department. He will follow up with the potential leads and hopefully close more!

Update: Total 6 sales generated, which yield over 500% return on investment.

Already planning for future campaigns

With the positive outcome of this campaign, the client is already planning for upcoming campaigns.

If you want to know how we can help you grow your business on the internet, let’s connect!

Services engaged in this case study

  1. Facebook campaign – drive more leads!

How This Local Food Blog Has Generated More Than 5 Figures In Profits So Far

food blog 5 figures

Niche: Food review
Earnings: RM250-RM300 per month
Site size: 127 pages
Site age: The year 2013
Traffic: 10,000-12,000 unique visitors per month

Back in 2008, I started personal lifestyle blog and wrote about Kota Kinabalu foods. The post got shared among friends and it became the “go to” food list for many foodies.

The food list was updated again after receiving various feedback, and it went semi-viral around social media. The article ranked on Google search engine and attracted new visitors to my website.

I decided to publish a book about KK foods. However – I decided to cancel the project right before printing.

Shops open and close so quickly – information became obsolete once the book is out

The solution is easy.

Create a standalone website and put entire food reviews there!

So, I purchased eatbah.com.

The latest article went crazy viral and it took down my web hosting server.

Best. feeling. ever.

Eatbah.com has been on the first page ever since. Consistently bringing in website visitors from around the world.

The website has brought many opportunities to my career so far, especially in tourism and F&B industry (this is another story for another day).

This also led to this marketing agency today.

From building this project, I learn how to rank more keywords with SEO, find lucrative keywords to rank, how to get in front of the right target audience, advertising and copywriting etc.

How is this website performing now?

1 – Consistently getting 10,000 – 12,000 unique visitors per month

eatbah.com traffic stats
Traffic statistics for April 2017

2 – Dominate top rankings for main keywords

Statistics from SimilarWeb
Analytics from https://www.similarweb.com/website/eatbah.com

When your article gets mentioned in various large websites and also in social media channels, it sends the signal to Google that ‘this website has useful & relevant content’, and rewards the website by pushing up the website on top of Google organic rankings (means, no need pay for top results).

Ranking for ‘Kota Kinabalu food’

Eatbah.com is rewarded with such ranking due to the massive value and content it provides for the visitors.

More keywords are continuing getting indexed and ranked higher til this day.

3 – Evergreen content

The food post was written in 2013, updated on 2014, and stayed that way until today. I have not updated the content for so many years yet the content is still providing massive value for visitors.

Besides being mentioned from other websites, high engagement rate and low bounce rate plays important role in having an article that stayed on top of many keywords.

Visitors loved this article, and so Google keeps the article high in search engine rankings.

PS. Have a website and want to appear high in Google search result? We call this ‘SEO’.

I believe if I continue to post more articles on the blog, the traffic will continue to increase.

4 – Generating passive income since 2013

Adsense earnings
Currency in Australian dollar

One of the monetization methods is display advertising, and I only use Adsense for this website. The reason is it’s simple, consistent and not spamming.

Food review package at Eatbah.com

Another monetization method is sponsored post, also known as “paid food review”.

Some food outlets wanted more exposure for their new menu or upcoming launch, they want eyeballs on their marketing campaigns. They know this website gets plenty of exposures. so they engage me for paid reviews.

You can have a look at the media kit here.

I also sold eBook for $10-$19 a piece but took it down shortly because I feel like it not right for selling the information that’s available for free.

5 – Increase Ads Earnings by 100%

The website is generating steady income – but not much. It earns around AUD$15-20 per month before I started doing A/B testing for the ads.

A/B test started July 2016. Peak earnings in December due to holiday season.

I updated the website design in 2016 so I can fit in more advertisement without feeling intrusive for the visitors.

Also, I tested the ads in multiple placements, ads sizes, as well as a number of ads.

The site is now steadily making AUD$35-$40 per month via Adsense. It’s not much, but it’s entirely passive.

6 – Next – Conversion Rate Optimisation

I can increase the earnings even more with advanced A/B test. Some elements I might split tests are:

  • logo
  • in-line call to action
    • text
    • color
    • design
  • sidebar call to action
    • text
    • color
    • design
  • introductory copy
  • copy around CTA
  • images

Imagine if I write more food reviews for different cities such as Sandakan, Tawau, Keningau… also foods around major cities of Malaysia.

Big potential, isn’t it?

However, I no longer have the passion for continuing this project anymore. (I have shifted attention to building this marketing agency called Bingo Web Solution)

Cheques still coming in month after a month though.

Why am I bragging about this website?

The website has brought me many opportunities, here are some major ones:

  1. Business consultations for F&B industry
  2. Started a travel agency
  3. Dive deep into world of internet marketing
  4. Given talks at various seminars

The point is – having online assets have brought me many good opportunities. Which is a pleasant surprise.

In fact, not only this website but all my other websites has brought presented me different opportunities time to time. I am grateful to have these online assets.

Would you like to invest in a similar website like this? You provide the cash investment, I provide the technical expertise and strategy. Let’s talk.

Maximising Your Business Online Presence For Your Website

online marketing

So, your website is live! – what’s next?

Many clients thought they will get heaps of leads from their website once the website goes live.

Wrong!

Website is only a ’station’ – visitors won’t automatically arrives at your door step unless you build roads, divert traffic to your location or else nothing else will happen.

Your website is “headquarter” of your online presence

Your online presence is how your company appears online. There are many different pieces that can make up your online presence, and your website is just one of them. And often, most important of all.

Think of your website as “the online headquarter” for your company. Where most important information are located.

Imagine your website is not complete, lack of information and old design – what will visitor think of your company? Not positive, right?

Why does online presence matter?

Your online presence is ultimately how you get found by your customers. According to study (State of B2B Procurement study from Acquity Group, 2014):

  • 94% of business buyers research online before purchasing product
  • 77% use Google search
  • 84% check business websites
  • 34% visit 3rd party websites for reviews

So it’s pretty safe to say people will interact with your company online in more ways than just your website before becoming your customer. We call it “touch points

It’s important to build positive “branding” upon these touch points, so your customers will buy from you down the road.

How can I start building online presence for my business?

One step at a time.

That is why at Bingo Web Solutions, we progress in following phase:

  1. Phase 1 – build website
  2. Phase 2 – bring in the customers (traffic)
  3. Phase 3 – branding (social media)

We bring in massive traffic to your company website with these four main pillars – and generate qualify leads to your website

#1 Search Engine Optimisation (SEO)

SEO is about ranking your website on top of Google pages, organically. Once your website reach top of Google search results, your leads will keep flowing 24/7.

Besides having strong, relevant content on your website, you need to have strong links pointing to your website in order to reach to the top.

The journey to top of page is often difficult, costly, and not guaranteed (why? almost 200+ ranking factors!). However once your worked your way to the your page is at top, you are considered as the leader and the authority in your industry.

#2 Google My Business (GMB)

Have you ever wondered why some businesses show up in Google search with 5 stars and their hours listed, and yours does not?

Google My Business is free tool by Google, to manage your company information including in Google Search and Google Maps. These information is vital to your company.

#3 Search Engine Marketing (SEM)

Do you know the difference between SEO and SEM?

Have a look at this Google search page result:

Google Adwords = Pay Per Click = SEM (search engine marketing)

Some clients want to get to top #1 to see immediate results.

Pay per click is essentially “renting spaces” from Google top search result. They charge you by clicks. e.g. $1.50 per click. Cost of clicks differs for every keywords, depending on how many competitors who are competing for the space.

Compare with SEO, this works wonderfully in short term, but might be costly in long term.

#4 Social Media

Facebook are huge source of traffic if you know how to use it appropriately. You can choose free or paid option.

Costs are much lower than SEM and SEO, however if you don’t know what you are doing, you are often burning away money without seeing any result.

Our team have invested thousands of USD on certified courses (these self-study course are expensive!) and our team are learning the ropes, experimenting on our own projects now.

We are using social media internally with our existing projects only for now – not yet open for clients.

I don’t know where to start, help!

Let’s hop on a no-obligation call for 15 minutes, and see how can we help your business: schedule a call here. or alternatively ask us questions via contact.

We Build Websites That Grow Your Business

marketing plan

We don’t just build business websites.

We build website that convert readers into customers.

We do not build websites that is pretty but serves no specific purpose.

We build websites so your customers can learn more about your company and your services.

We build websites so people say, “oh! so this is what this company does. I already have great impression on this company based on their website”

We build websites that get found on the internet

Our team at Bingo Web Solutions works with clients to produce an web marketing strategy, or roadmap, before creating a website at all.

Here’s our process:

We sit together, and talk about how your new website will serve in your business. I’ll ask specific questions, learn what you want to achieve via your website.

  1. What’s your budget like?
  2. Is your goal realistic?
  3. Is your investment worth the effort and time?

Our clients usually want a website to solve these problems:

  1. No online presence – “We have nothing to show our clients. they want to know more about our company”. You see, company profiles in booklets are outdate. Now every one has a mobile phone – let them find out about you from the internet.
  2. No idea how website can help the business – I will go through the techniques in how to get more leads from your website. I will set realistic goals and budget for you to work out. And work out if the numbers brings in profit or loss. It’s a workable system that I’ve been using on multiple clients.
  3. Not knowing where to start from. “We know our business need a website, but we don’t know where to start from, who to approach, what to expect and most importantly we need someone do to this for us!”. Lucky for you, we are here!
  4. Everyone knows how to build website, but none of them shows result. We don’t have to show how good or reliable we are, we let our past clients do all the talking for us.

Whether you are looking for more clients, customers, members or volunteers or investors, that’s our main goal for Bingo Web Solutions. We build websites that generate genuine leads for your business.

We strive to design “smart” website for you that achieve your goals, a website that actually works, a website that attracts traffic, captures interest and generate more business.

Are you the right kind of business owners for us?

We do not simply work with everyone.

Why?

We go through strict process of qualifying the right customers for us, so we can bring up the best in you.

For example, clients approached us to build websites for their AirBnb properties. We rejected their application because based on statistics, we know the clients will not look for website for that specific property. Much of the information are available on Airbnb.com. Creating another website in hope of attracting more leads… it just doesn’t work that way.

We work with small and medium sized businesses, but our best work is done with clients who are trying to make a positive difference in their business.

You will find us passionate about projects where we partner with businesses that believe in making their clients happy and satisfied.

Do you know what you actually want?

Based on our past experiences, our clients want web solutions for their businesses that actually work, and produce a return on their investment.

We deliver by designing effective, appropriate web strategies before building, promoting and maintaining business websites that earn their keep.

Our business websites produce that much-wanted ROI by generating visitor interest and engagement, which in turn leads to more business.

So, how can we work at Bingo Web Solutions?

We are here to offer as much or as little help as our clients need, depending on their time availability, their expertise level and their budget.

We understand that clients need a solution that can grow with their business and is easy to maintain.

We do not believe in building highly technical websites which then lock the owner into expensive support contracts – but we do believe in ongoing maintenance and support.

We believe in building websites that can be updated in minutes and we provide training resources for our clients that empower them to take over much of the responsibility for the future upkeep of their website.

Regular web maintenance is essential if the website we deliver is to meet (and we hope exceed) client hopes and expectations.

We do not just build websites.

It’s important to us that our work makes a contribution to our client’s business. For that reason we will not just build a website – we believe that is a waste of client money and our time.

You don’t buy a car without appreciating the need to add fuel, attend to servicing and make repairs. You don’t just want a car, you want to get somewhere.

So it is with websites (!!)

You don’t just want a website, you want more business. You must add fuel (content), attend to servicing (updates), and sometimes make repairs (backups & security).

A business website needs to be a part of the client web marketing strategy

A stand alone website will not generate business or produce a return on investment unless it is continually promoted, maintained and updated.

To just build a website and hope traffic will come is a waste of money. This is probably the biggest source of client dissatisfaction in our industry.

A website will not magically change your business – what we do with your website will.

Websites need to contribute to business objectives; they need to be constantly monitored for improvement opportunities and kept updated.

If you are not sure where to start, fearful about the cost of decent web services or simply overwhelmed, I suggest you to grab 10 minutes of our time to clarify your thinking.